Mail Security Tips and Suggestions

Access Worldwide would like to insure the integrity of the direct mail business and to ensure consumers of the safety of professional direct mail campaigns. Access Worldwide, in conjunction with the Direct Marketing Association, introduces a list of mailing tips and suggestions not only for our company but for businesses throughout the United States.

Preserving the integrity of the $528 billion direct mail sector of the U.S. economy is one way we can respond to the President's call to continue to work and live undaunted by the threat of terrorism.

1. Avoid using plain envelopes. Printed envelopes, especially those using color are less likely to appear like the hand-prepared envelopes involved in the incidents so far.
2. Use a clear and identifiable return address. Consider including your company logo in the address.
3. Consider including a toll-free phone number and/or URL address on envelopes.
4. Utilize an e-mail and/or telemarketing campaign in conjunction with a letter drop to notify consumers that mail will be coming.
5. Consider temporarily delaying Business-to-Business mailings because of potential logjams in receiving mailrooms.
6. Utilize The DMA Member logo to demonstrate your company's credibility.
7. Contact your lettershop and other production services to stress the importance of security.
8. Consider performing a security audit throughout your operation.
9. Evaluate your campaign approach and consider that personalization is temporarily less likely to increase response rates.
10. If you are involved in production services, know who your customers are.
11. Reinforce your existing internal guidelines about forwarding press and consumer calls to appropriate internal channels.
12. Educate mailroom employees about identifying and dealing with possible threats.

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