Access Worldwide would like to insure the integrity of the direct mail business and to ensure consumers of the safety of professional direct mail campaigns. Access Worldwide, in conjunction with the Direct Marketing Association, introduces a list of mailing tips and suggestions not only for our company but for businesses throughout the United States.
Preserving the integrity of the $528 billion direct mail
sector of the U.S. economy is one way we can respond to the
President's call to continue to work and live undaunted by
the threat of terrorism.
- Avoid using plain envelopes.
Printed envelopes, especially those using color are less
likely to appear like the hand-prepared
envelopes involved in the incidents so far.
- Use a clear and identifiable return
address. Consider including your company logo in the address.
- Consider including a toll-free phone number
and/or URL address on envelopes.
- Utilize an e-mail and/or telemarketing
campaign in conjunction with a letter drop to notify
consumers that mail will be
coming.
- Consider temporarily delaying Business-to-Business
mailings because of potential logjams in receiving mailrooms.
- Utilize The DMA Member logo to demonstrate
your company's credibility.
- Contact your lettershop and other production
services to stress the importance of security.
- Consider performing a security audit throughout
your operation.
- Evaluate your campaign approach and consider
that personalization is temporarily less likely to increase
response rates.
- If you are involved in production services,
know who your customers are.
- Reinforce your existing internal guidelines
about forwarding press and consumer calls to appropriate
internal channels.
- Educate mailroom employees about
identifying and dealing with possible threats.

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