The landscape of mail is changing due to an increasingly digital-centric world. (Read our latest blog post on the future of mail.) Businesses today and their marketing teams know they need to align their services to take advantage of these trends. Many marketers are also integrating intelligence in their mailpieces well beyond QR codes. What...

Read more of this article

Did You Know: 3 in 10 businesses plan to spend more in the future on mail If you are already “in the mail” then you know why you have budgeted marketing spend in the channel. If your marketing mix does not include mail, you may want to reconsider. The survey results are in – and...

Read more of this article

Last week, we looked at two of the world’s major posts’ scientific research to give you data to base your marketing channel decision on. So where should you allocate your marketing dollars: paper-based content or digital content? We’re looking at one more study. The U.S. Postal Service of Inspector General (OIG) teamed up with Temple University’s Center for...

Read more of this article