Before you begin thinking through the strategy of your direct mail, it’s important to take the time to understand your audience. Understanding the psychology of people when it comes to your direct mail can help you when creating a plan. What works for people? What causes a consumer to convert from a piece of direct...

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Even in a digital world, there’s something direct mail can do that you’ll never be able to accomplish digitally. The Secret Weapon: Sense of Touch We are all sensitive to touch, and it’s something we need every day as humans. Take advantage of this when it comes to your marketing and direct mail. You want...

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