Does your business rely on international shipping? In less than 10 months the International Maritime Organization’s new rules aimed to curb sulfur oxide emissions will go into effect. Right now, ocean freight is by far the most sustainable shipping option; however, it doesn’t come without its share of environmental effects. Ships typically use heavy fuel...

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77% of the US population has a social media profile – how can you integrate different platforms like Facebook, Twitter, and Instagram into your traditional direct mail campaign? Through social media marketing, it is easy for companies to target specific populations when they are most likely to buy a product or service. Facebook, in particular,...

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How do I know I’ve made the right decision? Will this be worth it? It’s inevitable to second-guess big purchases, especially ones that required a decision between multiple highly rated products. Of course, good reviews can convince you to take the plunge on a product you were second guessing, meanwhile, a single bad review can...

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Is your business currently catering to the Millennial Generation? Many marketers have turned their attention to millennials. Millennials are those born between 1982 and 1994 and are quickly taking over as consumers. J.D. Power recently released an in-depth study about millennials after surveying more than 600,000 consumers. Here are a few things you need to...

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It’s very common now for online shoppers to not only want free shipping, but expect it. More and more trends show that consumers are actively looking for ways to get free shipping if it’s not already provided. According to a Pitney Bowes Survey, 93% of consumers find shipping options to be an important factor. 68%...

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