Is your business currently catering to the Millennial Generation? Many marketers have turned their attention to millennials. Millennials are those born between 1982 and 1994 and are quickly taking over as consumers. J.D. Power recently released an in-depth study about millennials after surveying more than 600,000 consumers. Here are a few things you need to...

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It’s very common now for online shoppers to not only want free shipping, but expect it. More and more trends show that consumers are actively looking for ways to get free shipping if it’s not already provided. According to a Pitney Bowes Survey, 93% of consumers find shipping options to be an important factor. 68%...

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