Before you begin thinking through the strategy of your direct mail, it’s important to take the time to understand your audience. Understanding the psychology of people when it comes to your direct mail can help you when creating a plan. What works for people? What causes a consumer to convert from a piece of direct...

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Even in a digital world, there’s something direct mail can do that you’ll never be able to accomplish digitally. The Secret Weapon: Sense of Touch We are all sensitive to touch, and it’s something we need every day as humans. Take advantage of this when it comes to your marketing and direct mail. You want...

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A raging Canadian wildfire, the largest of some 40 wildfire outbreaks, has forced mass evacuations across the province of Alberta. As it stands all residents and businesses have been evacuated from the Fort McMurry region. Evacuations are currently in place for the residents of Anzac and Fort MacKay. The recent wildfire disaster has caused major...

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Is your business currently catering to the Millennial Generation? Many marketers have turned their attention to millennials. Millennials are those born between 1982 and 1994 and are quickly taking over as consumers. J.D. Power recently released an in-depth study about millennials after surveying more than 600,000 consumers. Here are a few things you need to...

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