Why Free Shipping Matters

March 22, 2016

It’s very common now for online shoppers to not only want free shipping, but expect it. More and more trends show that consumers are actively looking for ways to get free shipping if it’s not already provided.

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According to a Pitney Bowes Survey, 93% of consumers find shipping options to be an important factor. 68% have used coupon codes to get free shipping, and 60% have increased their online spending to qualify for free shipping.

60% of consumers have increased their online spending to qualify for free shipping.

In case you missed that last part, you can actually make more revenue by offering free shipping! Consumers have said they are willing to spend more just to qualify for free shipping. Free shipping could be the edge you need with your competitors. Consumers are looking for it, and imagine if you were the only one that offered it. They would more than likely choose your company over another that doesn’t offer free shipping.

Now that you know that your customers are looking for free shipping, are you ready to offer it to them?

If you’re looking for a way to easily offer your customers free shipping without losing out on revenue, let us know!

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